We are aware that “ethical” is a subjective term that can vary in meaning for different individuals. While there are numerous books and schools of thought on ethics, defines “ethical” as moving towards harmony with other people, animals, and the natural world. emphasizes the importance of applied ethics. These are spontaneous decisions that align with our deep aspirations rather than adhering strictly to a set of intellectual rules. We believe in actions that resonate with our core values and aspirations.

In a world driven by consumerism and competition, is sharing information for those seeking a more compassionate, mindful, and sustainable way of living. Drawing inspiration from the teachings of Thich Nhat Hanh, a renowned Zen master and peace activist, we believe that true ethics arise from mindfulness and deep understanding:

1. Interbeing: Following Thich Nhat Hanh’s teachings on Interbeing, we recognize that everything is interconnected. Our choices, no matter how small, have ripple effects on the world around us. By choosing ethical alternatives, we contribute to a more harmonious and balanced world.

2. Mindful Consumption: Mindfulness is the energy of being aware of what is happening in the present moment. By practicing mindful consumption, we become aware of the impact of our choices on our body, mind, and the living world. We commit to consuming in a way that reduces suffering and increases joy and compassion.

3. Compassionate Action: We believe that ethical choices stem from a place of compassion for all beings. By understanding the suffering of others, we can make choices that alleviate pain and promote well-being.

4. Deep Listening and Loving Speech: Effective communication is key to understanding and harmony. We advocate for deep listening and loving speech, creating an environment where everyone feels heard, understood, and valued.

5. Building a Beloved Community: is not just a platform; it’s a community. Inspired by Thich Nhat Hanh’s and Martin Luther King’s vision of a Beloved Community, we strive to build a space where individuals come together in mutual support, understanding, and love.

6. Continuation and Legacy: Every action we take leaves an imprint on the world. By making ethical choices, we ensure that our continuation in the world is positive, beneficial, and in harmony with all beings.

We invite everyone to join us on this journey of mindfulness, compassion, and ethical living. Together, we can transform ourselves and the world, one ethical choice at a time.

Catalin Zorzini and team