Helping each other make ethical the new normal.

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Welcome to!

We’re a not-for-profit project building a free and open platform for discovering ethical alternatives to stuff — whether that means buying from a social enterprise, charity shopping, or learning how to fix your old phone instead of buying a new one.


Who are we? is powered by a community of contributors who want everyone to have access to the information they need to shop and live ethically, easily.

Sound like your cup of tea? Click below to join the project on our forum!

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What do we mean by ethical?

We know that “ethical” isn’t an objective word — it can mean different things to different people.

But for us, ethical means moving in the direction of least possible harm against other people, animals and the planet.

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Anything else you're interested in is not going to happen if you can't breathe the air and drink the water. Don't sit this one out. Do something.

Carl Sagan


We’ve compiled an open list of resources for ethical living — from books to browser extensions, TED talks to apps.

Click below to check it out — or make a contribution!

See the list

Latest articles from the blog

7 Books About The Climate Crisis You Should Read This Year

The year is 2019 and it feels like we’re finally talking about the climate crisis (or climate chaos as George …
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10 UK-based Zero Waste Local Shops

Bulk is making a comeback, not just because of The Blue Planet and the (proven) fact that plastic pollution has …
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Interview with Tom Berman of Ecopush about Their Fully Automatic Smart Plug that Saves You Money & Lowers Your Carbon Footprint

In 2018, London-based start up ecopush won the Most Technically Interesting Device Award with their Amazon Alexa-based Smart Plug solution …
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