Ethical alternatives to the apps and services you use every day

A small, independent guide to tools, products and ideas that do less harm to people, animals and the planet. Most readers start with Gmail, Google or Facebook.

460 alternatives in 43 categories, 97% re-checked in the last 90 days

What is ethical anyway?

  1. InterbeingEvery choice ripples out to real people, animals and places. We try to show the ripple.
  2. Mindful consumptionOne step at a time. We never ask for all or nothing.
  3. Compassionate actionWe describe what a company did and cite it. We don’t shame the people who use it.
  4. Loving speechWe say the trade-off out loud, and we say what we don’t know.
  5. Beloved communityWe’re on the same path as you, compromises included.
  6. ContinuationEvery page shows when it was last checked and what changed.

Know an alternative we’ve missed?

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