Helping each other make ethical the new normal.

Find ethical alternatives


Welcome to!

We’re a not-for-profit project building a free and open platform for discovering ethical alternatives to stuff — whether that means buying from a social enterprise, charity shopping, or learning how to fix your old phone instead of buying a new one.


Who are we? is powered by a community of contributors who want everyone to have access to the information they need to shop and live ethically, easily.

Sound like your cup of tea? Click below to join the project on our forum!

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What do we mean by ethical?

We know that “ethical” isn’t an objective word — it can mean very different things to different people.

But for us, ethical means moving in the direction of least possible harm against other people, animals and the planet.

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Anything else you're interested in is not going to happen if you can't breathe the air and drink the water. Don't sit this one out. Do something.

Carl Sagan


We’ve compiled an open list of resources for ethical living — from books to browser extensions, TED talks to apps.

Click below to check it out — or make a contribution!

See the list

Latest articles from the blog

insect collapse

Insect Collapse: 8 Species Under Threat (And How You Can Help Them)

A recent study published in Biological Conservation suggests that over 40% of insect species are declining: and a third are …
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Regenerative Activism: Why We Need It and How to Practise It

Despite only being founded 7 months ago, Extinction Rebellion (XR) – the international movement encouraging non-violent civil disobedience to protest …
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gdp alternatives

GDP Alternatives: 7 Ways to Measure a Country’s Wealth

Economists and politicians across the globe use Gross Domestic Product (GDP) as the ultimate yardstick for measuring and ranking countries’ …
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