Helping each other make ethical the new normal.

Find ethical alternatives


Welcome to!

We’re a not-for-profit project building a free and open platform for discovering ethical alternatives to stuff — whether that means buying from a social enterprise, charity shopping, or learning how to fix your old phone instead of buying a new one.


Who are we? is powered by a community of contributors who want everyone to have access to the information they need to shop and live ethically, easily.

Sound like your cup of tea? Click below to join the project on our forum!

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What do we mean by ethical?

We know that “ethical” isn’t an objective word — it can mean different things to different people.

But for us, ethical means moving in the direction of least possible harm against other people, animals and the planet.

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Anything else you're interested in is not going to happen if you can't breathe the air and drink the water. Don't sit this one out. Do something.

Avatar Carl Sagan


We’ve compiled an open list of resources for ethical living — from books to browser extensions, TED talks to apps.

Click below to check it out — or make a contribution!

See the list

Latest articles from the blog

Permaculture Principles: A Ray of Hope – A Way Forward

Most of us now understand that our way of life on this planet has to change if humanity is going …
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Don’t Snooze This Alarm | Book Review: The Uninhabitable Earth, David Wallace-Wells

The alarm bells have been ringing for a while; at first sounded by well-meaning yet powerless scientists, then the activists …
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Sustainable Art Projects | Micro-Life Under One Sun starts today a series of articles celebrating projects and artists that consider sustainable ways of producing and distributing their …
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