taking the hectic out of the ethic

Help each other make the ethical choice.

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Welcome to!

We're building a collaborative platform for discovering and sharing ethical product alternatives — whether that means purchasing from a social enterprise, thrift shopping, or learning how to fix your old phone instead of buying a new one.


Who are we?

We’re a small group of contributors who want everyone to have access to the information they need to shop and live ethically, easily.

Join our community of people sharing their knowledge of ethical alternatives — and making navigating the modern world ethically easier for the rest of us.

Join our forum

What do we mean by ethical?

We know that ethical isn’t an objective term, or something fixed by a third party. But we do broadly define it as moving in the direction of least possible harm against people, animals and the planet.

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Anything else you're interested in is not going to happen if you can't breathe the air and drink the water. Don't sit this one out. Do something.

Carl Sagan


We’re also compiling a list of helpful books, podcasts, documentaries and other resources on any and every aspect of ethical living - click below to check it out!

See the list

Latest articles from the blog

Photo by Ilyass SEDDOUG on Unsplash

5 TED Talks Exploring Contemporary Ethical Issues

These 5 TED talks were handpicked from our collection of video and audio resources you’ll soon be able to access …
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Community Energy Projects | Short Intro

One of the best places to find out more about community energy is an open evening with the creators and …
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Photo by Sergey Zolkin on Unsplash

Online Platforms That Can Clarify Your Many Questions about Energy

Energy is hardly ever small talk, but it shouldn’t stop us from talking about it and finding out more about …
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