Helping each other make ethical the new normal.

Find ethical alternatives


Welcome to!

We’re a not-for-profit project building a free and open platform for discovering ethical alternatives to stuff — whether that means buying from a social enterprise, charity shopping, or learning how to fix your old phone instead of buying a new one.


Who are we? is powered by a community of contributors who want everyone to have access to the information they need to shop and live ethically, easily.

Sound like your cup of tea? Click below to join the project on our forum!

Get involved

What do we mean by ethical?

We know that “ethical” isn’t an objective word — it can mean very different things to different people.

But for us, ethical means moving in the direction of least possible harm against other people, animals and the planet.

Read more

Anything else you're interested in is not going to happen if you can't breathe the air and drink the water. Don't sit this one out. Do something.

Carl Sagan


We’ve compiled an open list of resources for ethical living — from books to browser extensions, TED talks to apps.

Click below to check it out — or make a contribution!

See the list

Latest articles from the blog

sustainable housing

What is Sustainable Housing? Materials, Designs & Systems

Shelter – a home – is something we all need, a basic right. But how can we put an affordable …
Read More
carbon pricing emissions

What is Carbon Pricing? Everything You Need to Know

The Republic of Ireland has just become the second country to declare a climate emergency, and Sweden’s Greta Thunberg is …
Read More

Why ​‘Net Zero Emissions by 2050’ Needs a Green New Deal

I remember the days when months would go by without anything much happening about climate change at all. Thinkers and …
Read More

Monthly newsletter

Subscribe for the latest news and reviews of the best ethical brands 🙌

tripadvisor flickr americanexpress bandcamp basecamp behance bigcartel bitbucket blogger codepen compropago digg dribbble dropbox ello etsy eventbrite evernote facebook feedly github gitlab goodreads googleplus instagram kickstarter lastfm line linkedin mailchimp mastercard medium meetup messenger mixcloud paypal periscope pinterest quora reddit rss runkeeper shopify signal sinaweibo skype slack snapchat soundcloud sourceforge spotify stackoverflow stripe stumbleupon trello tumblr twitch twitter uber vimeo vine visa vsco wechat whatsapp wheniwork wordpress xero xing yelp youtube zerply zillow px aboutme airbnb amazon pencil envelope bubble magnifier cross menu arrow-up arrow-down arrow-left arrow-right envelope-o caret-down caret-up caret-left caret-right