instead of a manifest

One thing we get asked over and over again is what do you mean by “ethical”? 🤔

It’s a great question, because we chose as our brand and our URL a very subjective term; it could mean something else for everyone.

There are hundreds of books about ethics, and many different schools of thought, but at ethical.net we’re doing our best to avoid being dogmatic and we consider ethical as going in the direction of harmony with other people, animals, and the rest of the natural world.

We believe that the most useful kind of ethics are applied ethics: spontaneous decisions in-line with our deep aspirations, rather than with some set of purely intellectual rules.

Here are some other words that we feel might as well define what we’re championing here as ethical:

sustainable

mindful

kind

joyful

transparent

enough

caring

cooperative

generous

humane

friendly

open

understanding

regenerative

sharing

peaceful

honest

considerate

green

community-oriented

thoughtful

purposeful

conscious

slow

collaborative

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help us continue to expand our ethical horizon