Ethical Alternatives & Resources
Tools, services and organisations that do less harm than the default choice, in 43 categories. We’re re-checking every entry against our checklist, one category at a time.
Browser extensions
Add-ons that block ads and trackers or answer cookie pop-ups for you. We look for open-source extensions that are still maintained and open about their funding.
Our top picks: uBlock Origin, a free, open-source ad and tracker blocker (Chrome users get the separate uBO Lite), and Privacy Badger from the non-profit EFF, which learns to block invisible trackers as you browse.
If you’re after a TrackMeNot alternative: TrackMeNot is no longer maintained and has left the browser stores. AdNauseam works in the same spirit, clicking the ads it blocks so ad networks can’t build a profile of you.
How we choose: we check every extension against the 6 principles in our manifesto (who owns it and how it makes money, what it collects, how it treats people, honesty, openness and staying power). This list was last checked on 13 October 2026.
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Consent-O-Matic
Free extension from Aarhus University that answers cookie pop-ups for you, your way
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AdNauseam
Blocks ads, then quietly clicks them all so ad networks can't build a profile of you
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Facebook Container
Mozilla's Firefox add-on that walls Facebook off in its own container so it can't follow you
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uBlock Origin
Free, open-source ad and tracker blocker by Raymond Hill; Chrome users get uBO Lite
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Ghostery
Open-source ad and tracker blocker, funded by donations and untargeted search ads
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Disconnect
Tracker-blocking extension whose block list also powers protection in Firefox and Edge
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Privacy Badger
EFF's free, open-source extension that learns to block invisible trackers as you browse
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NewsGuard
A browser extension that tells you if the news site you're reading is reliable
