Analytics

Web analytics tools that count your visitors without building profiles of them, from cookie-free hosted services to software you run on your own server. For privacy-friendly analytics, we look for no cookies or opt-in tracking, open code and a company paid by its customers.

Our top picks: Plausible, cookie-free and open source, hosted in the EU by a bootstrapped team of 10 with no outside investors; there’s no free hosted plan (from $9 a month), though you can self-host it. And Matomo, open-source analytics you can host yourself for free, with a paid cloud if you’d rather not run a server.

How we choose: we check every tool against the 6 principles in our manifesto (who owns it and how it makes money, what it collects, how it treats people, honesty, openness and staying power). This list was last checked on 13 October 2026.