Tools, services and organisations that do less harm than the default choice, in 43 categories. We’re re-checking every entry against our checklist, one category at a time.
Essays, guides and principles on designing technology that respects people’s time, attention and the planet. For anyone reading up on ethical design, we look for work that still holds up, and link to archive copies where the original site has gone.
Two to start with: Deceptive Patterns, Harry Brignull’s catalogue of the design tricks that push people into choices they didn’t mean to make, with the laws and enforcement cases against them. And Calm Technology, Amber Case’s principles for tech that needs as little of your attention as possible.
How we choose: we pick reading in the spirit of the 6 principles in our manifesto, from interbeing to what we leave behind, and check that every link still works. Last checked on 13 October 2026.
People-first tech principles from the Small Technology Foundation, an Irish not-for-profit
W3C community guidelines for building lower-impact websites, updated September 2026

2019 UX Collective essay on how product designers can help people use tech less

Bret Victor's 2015 essay on what technologists can do about climate change

Center for Humane Technology's sourced list of tech's harms to society, last updated 2021

150 principles for a new direction in tech, written by 150 people at Techfestival 2018

Amber Case's 2018 scorecard for designing products that don't demand attention

Ind.ie's ethical design manifesto from 2017, kept online through the Internet Archive

Amber Case's principles for tech that needs as little of your attention as possible

Free principles and articles on designing digital products that respect people

Harry Brignull's catalogue of deceptive design, with laws and enforcement cases