Ethical Alternatives & Resources

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Essays, guides and principles on designing technology that respects people’s time, attention and the planet. For anyone reading up on ethical design, we look for work that still holds up, and link to archive copies where the original site has gone.

Two to start with: Deceptive Patterns, Harry Brignull’s catalogue of the design tricks that push people into choices they didn’t mean to make, with the laws and enforcement cases against them. And Calm Technology, Amber Case’s principles for tech that needs as little of your attention as possible.

How we choose: we pick reading in the spirit of the 6 principles in our manifesto, from interbeing to what we leave behind, and check that every link still works. Last checked on 13 October 2026.