Tools, services and organisations that do less harm than the default choice, in 43 categories. We’re re-checking every entry against our checklist, one category at a time.
Public campaigns that help people change an everyday habit, starting with recycling. It’s a small list we’re growing.
Our top pick is Recycle Now, the national recycling campaign for England and Northern Ireland, run by the UK charity WRAP. Recycle More has a handy UK recycling locator, though it’s run by Valpak, a waste compliance company.
How we choose: we check every campaign against the 6 principles in our manifesto, from who owns it to its staying power. Last checked on 13 October 2026.