Directories

Directories and guides that do the same job as this one: helping you find ethical alternatives to the apps, shops and services you use now. We look for lists with public criteria, no paid placement and someone still keeping them up to date.

Our top picks: Privacy Guides, a non-profit site that checks privacy tools against published criteria, with no ads or affiliate links; companies can pay to be members, which it discloses and says buys no endorsement. And switching.software, a plain-language list of alternatives to Big Tech apps, run by volunteers with no trackers; with a small team, updates come in bursts.

How we choose: we check every directory against the 6 principles in our manifesto (who owns it and how it makes money, what it collects, how it treats people, honesty, openness and staying power). Last checked on 13 October 2026.